【Business Legacy, Innovation Power】

Mr. Ji is a chain business owner with multiple successful enterprises, having accumulated extensive experience and wealth in the business field. He has always been committed to driving innovation within his companies and hopes that his business empire can smoothly pass on to the next generation.

As he grows older, Mr. Ji has begun to consider how to pass on his chain businesses and commercial wisdom while ensuring that the companies continue to innovate and adapt to the ever-changing market environment. To achieve this, Mr. Ji decided to establish a family trust.

The goal of this trust is to ensure the orderly succession of Mr. Ji's chain businesses while supporting the companies' continued innovation and development. Mr. Ji has injected part of his equity in the businesses, cash assets, and some commercial resources into the trust, and has entrusted a professional trust management institution to manage and operate it.

The primary beneficiaries of the trust are Mr. Ji's children and the core team of the businesses. The trust stipulates that his children can gradually take over the management of the companies once they have acquired certain capabilities. At the same time, core team members can receive corresponding incentives based on the businesses' performance. Additionally, the trust has set up an innovation development fund to support research and development, market expansion, and talent cultivation for the companies.

To ensure the long-term competitiveness of the companies, the trust has conducted in-depth research and planning on the businesses' strategic development. The trust institution will provide professional strategic consulting and investment advice based on market trends and the actual situation of the companies, driving continuous innovation and development.

Mr. Ji understands the importance of company culture for business growth. Therefore, he has established a corporate charter within the trust, which clarifies the core values and business philosophy of the companies. Through this approach, he hopes to pass on the cultural genes of the enterprises and foster a sense of belonging and responsibility among employees.

How Mr. Ji Achieves Business Succession and Innovation Development Through a Family Trust

1. By establishing a business succession trust, Mr. Ji ensures the safe transfer of his chain businesses, providing a stable development platform for his children and the core team.

2. The professional management and innovation support of the trust allow the companies to fully realize their potential, achieve continuous innovation, and enhance their value.

3. The corporate charter and innovation development fund of the trust strengthen the inheritance of company culture and foster employees' sense of responsibility, laying a foundation for the long-term development of the businesses.